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Job Description:

“It takes people to make the dream a reality.” Walt was on to something when he said that and it continues to ring true today. No matter the stage in your career being a part of Walt Disney Parks & Resorts means being a part of a team where you help bring innovation to life through unsurpassed products services and most importantly remarkable experiences. As a Cast Member you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

Consumer Insight Measurement & Analytics (CIMA) is a part of Disney Parks Experiences and Products and is a center of excellence leading strategy development and decision making through actionable data analytics integration and insights. Within CIMA the Digital and Travel Operations Analytics (DTOA) team is focused on leveraging best practices in analytics to capture data analyze and optimize our digital and contact center channels in order to drive Guest satisfaction and business outcomes.

We are seeking a talented Sr. Digital Analyst with a passion for analytics and Digital technology. As a Sr. Digital Analyst you will play a critical role in delivering accurate insightful analysis to drive decision-making throughout the organization via data management and innovation. This important position requires you to possess a great attention to detail and the curiosity to understand the “why” behind performance. You must also be comfortable working with multiple partner teams in a fast-paced environment developing requirements extracting data conducting analyses and telling stories with data. This role is perfect for you if you’re an existing Senior Analyst aiming to broaden your experience an advanced mid-tier Analyst ready for the next step in your career or an Analytics Manager looking to switch industries.

This position is led by the Manager-Digital Analytics focused on DisneyWorld.com and the My Disney Experience App and is an independent contributor amongst an accomplished team. You are encouraged to apply even if you don’t think you meet every single requirement in this posting. In DTOA we’re looking for resourceful analytical talent with a demonstrated ability to learn and expand the team’s capabilities not just those who tick 100% of the boxes.

This will be a hybrid role with time in both the office and working from home and will need to be physically based near our Celebration Florida office.

What you will do:

Utilize Digital measurement to support business objectives

• Collaborate with business technology and other analytics partners to determine data needs and establish data collection requirements based on those needs
• Oversee accurate implementation of data collection requirements by executing quality assurance procedures and on-going anomaly detection efforts
• Support partner teams with regular reporting ad-hoc analyses and deep-dive projects from start to finish using industry best practices and unique self-driven ideas
• Use statistical rigor and the scientific method to solidify validity of findings and explain those concepts to non-experts

Independently drive priorities and recommendations to fruition

• Represent the digital analytics team as the owner of channel data collection using knowledge and use-cases for solving business questions
• Discover areas of opportunity for data improvement and follow-through to see those improvements implemented
• Proactively seek out additional information to round out analyses and confirm assumptions
• Be a participatory member of tactical teams with on-going initiatives

Leverage professional experiences to demonstrate analytical aptitude and support project lifecycles

• Prepare analytical plans including milestones hypotheses and data sources necessary to complete complex deep dive analysis
• Maintain reference materials for performance reporting and contextual insight
• Design clean visually appealing effective and impactful reports and visuals for executive leadership consumption
• Succinctly present stories with a focus on actionable outcomes fit for the audience

Problem solve and participate in “Blue Sky” sessions coming up with new ideas and concept design

• Contribute to data strategy solutions in a collaborative and supportive environment
• Continuously evolve reporting capabilities by way of innovation and efficiencies
• Proactively analyze and solve business problems that business partners may not know they have
• Make judgement calls in tight-turnaround situations with confidence and weigh pros vs cons

Demonstrate poise in all interactions with partners and internal teams with a solutions oriented attitude

• Respond to partner inquiries and seek to understand needs in a business context before setting expectations and commitments
• Meet or exceed expectations with time and resources available by communicating to leadership and partners if adjustments need to be made
• Lead peers in collaborative analytical efforts and cross-train other members of the team
• Conduct business with compliance and safety requirements top of mind at all times

We’d love to hear from people with the following qualifications:

• 5+ years of professional career experience
• 3+ years of digital analytics experience
• 1+ years of experience with Adobe Mobile App Analysis
• 1+ years defining data collection requirements and QA analytics for web and mobile platforms
• Demonstrated ability to dissect data define segmentation scenarios and target use cases
• Ability to distill analysis into concise recommendations and present to various levels of audiences including executives
• Persuasion skills to effectively guide decision-making using action-oriented data insights
• Independent time management and prioritization skills with an ability to meet deadlines
• Intuition for anticipating outcomes envisioning the right course of action and influencing successful business outcomes
• Succinct and clear communication in verbal written and visual mediums
• Successful performance in an evolving field where new tools and technology are the norm
• Proven relationship skills with thought partners clients and collaborative teams
• Curiosity to push the envelope with good judgment to mitigate risk
• Experience with AB Testing and/or web/mobile app optimization
• Leadership qualities
• Working knowledge of statistical concepts
• Working knowledge of SQL Python R or other programming languages
• Proficient in Microsoft Office (Outlook Excel PowerPoint Word OneNote)
• Proficient in collaboration tools (ex. SharePoint Google Docs etc)

We’d really like to talk to you if you have the following nice-to-have qualifications:

• 5+ years using Adobe Analytics
• 3+ years defining Digital analytics requirements
• Experience with push and in-app messaging analytics
• Proficient using SQL Python R or other programming languages
• Proficient applying statistical concepts to analyses
• Strong understanding of AB Testing and eCommerce optimization
• Travel industry and eCommerce experience
• Experience with predictive analytics and digital experience personalization
• Project management experience
• Leadership experience
• History of working with off-shore resources

Requested Education

• Bachelor’s Degree

Nice-to-Have Education

• Bachelor’s degree in analytical/quantitative field – e.g. statistics economics mathematics marketing analytics finance engineering or an MBA or Master’s degree in an analytical/quantitative field or equivalent work experience
• Adobe Analytics certifications